Marketing automation is software designed to automate marketing tasks such as email sequencing, content production and deployment, lead capturing, lead scoring, lead parsing, as well as CRM functionality.
Keap is a marketing automation platform designed for smaller businesses with a MID-TIER pricing structure.
Active Camapaign is a marketing automation platform designed for growing businesses with a LOWER-TIER pricing structure.
HubSpot is a marketing automation platform designed for larger businesses with a HIGHER-TIER pricing structure.