Author: nyulaw

What is LeadDelta & What Can it Do? LeadDelta is a sales enablement / social network optimization / CRM software tool (chrome extension) specifically designed to enrich, organize, and prioritize Linkedin relationships. LeadDelta acts to both complement and simplify either a free Linkedin account or a paid Linkedin Sales Navigator account. LeadDelta enables its users to enhance Linkedin messaging, interaction sequences, and prospect nurturing. LeadDelta is not an automated connection tool. It does not assist in the identifying or targeting … Continue reading “LeadDelta: Linkedin’s Analog Optimization Tool”

Salesforce is a comprehensive cloud-based customer relationship management (CRM) platform that connects sales, service, marketing and IT teams with personalized customer experiences. The Salesforce CRM is powered by Customer 360, which unites sales, marketing, service, commerce, IT, and analytics teams through digital workflows. Salesforce asserts that its features work together to propel business sales to new heights by enabling teams to make better data-driven decisions.  According to Salesforce, over 150,000 companies use its CRM as an all-in-one platform, accessible from … Continue reading “Salesforce Review: Is The Force with YOUR CRM Solution?”

Pipedrive is a popular (approx. 100,000 users as of 2021) sales-centric CRM that is focused on helping small sales teams and individual sales-reps improve their sales productivity, efficiency and performance. Klenty is sales engagement software that specializes in both cold email and email sequencing. Pipedrive and Klenty used in tandem allows smaller sales teams the ability to set up multiple email sequences / email automation directly from the Pipedrive user interface. As of the writing of this post, Klenty was … Continue reading “Why PipeDrive Integration with Klenty Makes Sense”

Marketing automation is software designed to automate marketing tasks such as email sequencing, content production and deployment, lead capturing, lead scoring, lead parsing, as well as CRM functionality. Keap is a marketing automation platform designed for smaller businesses with a MID-TIER pricing structure. Active Camapaign is a marketing automation platform designed for growing businesses with a LOWER-TIER pricing structure. HubSpot is a marketing automation platform designed for larger businesses with a HIGHER-TIER pricing structure.